“niiti”, a Sanskrit word means, in different contexts, policy, ethics, tenets. To us, who belong here, it is our raison d’etre, our touchstone. So we constantly turn to our ethics and tenets when we re-examine the basis of what we do and how we do it over and over again. This is our space to engage with our core, with you, our readers and companions on the path towards an equitable society in the deepest meaning of the word. Over the past years, there are several social issues and organisations that we have engaged with and been enriched with both experience and knowledge along the way. We believe that in creating a conversation platform for those engaged in the field, including some of our clients, partners, all of you out there who have reached this site wanting to be the change and others who have expertise to comment and critique, we can actually crowd-source actions and solutions for some of our most pressing social issues.

Some of these stories feature organisations and people who have been the change; others highlight innovative approaches to long-entrenched social issues; yet others point to ways in which change can be facilitated, simply. If you are inspired by them as well and motivated to replicate their work, or want to share inputs on other bright examples like these, do write to us at

This is your platform. Feel free to contribute, critique, and most importantly, converse.

Wednesday, January 30, 2013

Total Village Management of Krishi Gram Vikas Kendra

Krishi Gram Vikas Kendra (KGVK), is an entity that specializes in delivering multi-dimensional Corporate Social Responsibility Services and applies business management principles at the grassroots. The integrated approach to rural development envisioned through the proprietary concept of Total Village Management (TVM) borrows its fundamental theory from the Japanese concept of Total Product Management is now a movement.

In TVM, strong business principles have been adapted and indigenised to the rural setting to build community ownership and grassroots entrepreneurship; eventual goal being to meet and surpass the Eight Millennium Development Goals (MDGs) in its area of operations. 

State Institute of Rural Development, London School of Economics, John Hopkins University (JHPIEGO), Clinton Global Initiative, University of Washington, and International Centre for Excellence in Malaria Research are keenly observing and partnering the TVM model.

All TVM efforts have multiple 90-day implementation cycles, at the end of which, impact is measured through Social Return on Interventions (SROI). KGVK has also developed its own organisation structure with a cluster-approach to take forward TVM initiatives following an 80:20 Model where 80% of the workforce comes from the villages while 20% is from KGVK. The target is to reduce this ratio to 95:5 over a course of time thus ensuring a high level of community ownership.

Following the fundamental edifice of TVM and igniting initiatives at the grassroots through Public–Private-People’s Partnerships (P4) has won the organization the Most Admired NGO Award at the Emerging Jharkhand Times Impact Award Ceremony.

TVM has now been introduced in 130 villages to cover 20,000 households. By 2015 the organization plans to scale up to 350 villages and further replicate it outside its direct area of operation in partnership with likeminded national and international agencies.

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Dr. Sudeshna Chatterjee works with niiti and is a development economist and works as a consultant for the development sector. Designing, strategising and fathoming impacts of initiatives aimed at upliftment of socio-economic conditions of the underprivileged is her forte. She helps organisations both profit and not-for-profit, who think and work for the underprivileged. She conducts socio economic impact studies, monitoring and evaluation of projects, documentation of initiatives and case studies. 

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